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Technological innovation is transforming not only content creation but also the way brands communicate and establish themselves in the market. The generation of video and sound by artificial intelligence opens up an immense range of possibilities to tell brand stories with more authenticity, engagement, and scale. We have been exploring these tools with the aim of enhancing narratives that reflect, without filters, the essence of our brand.

Tools for Creativity

The video generation technology allows us to create realistic videos where image and sound are born integrated and synchronized. It is a powerful ally to capture attention, offering rich and immersive content without the traditional technical or budget constraints. In the most recent videos, Veo 3 revealed narrative fluidity and cinematic quality, where every detail contributes to reinforcing the brand's visual identity.

At the same time, o Suno has been fundamental for the creation of personalized soundscapes. With its ability to generate music and effects from textual descriptions, it allows us to build auditory atmospheres that translate emotions and brand values in a creative and engaging way. The result is a unique sound signature that complements the video, increasing the impact and memorability of the message.

Our Experience

In practice, the videos we produce have explored diverse languages: from the profound reflection of the video “The Machine Does Not Dream,” which communicates innovation with a poetic and contemplative touch, to the more energetic and disruptive format of the first video where the dynamics of cuts and visual rhythm express energy and modernity.

This diversity demonstrates that audiovisual solutions generated by IA can be shaped to precisely reflect the company's DNA, transforming content into powerful vehicles of identity. More than generating images and sounds, these technologies allow us to build pieces that create genuine emotions and are an authentic reflection of the brand.

Perspectives for the Future

As these technologies evolve, we foresee a scenario where creativity will be enhanced by ease and agility in creative production. For brands, this means being able to experiment with new narratives, adapt messages in real time, and deepen the personalization of the consumer experience.

For Marabunta, working with these tools is not just a technical choice, but a strategic statement: the belief in the power of telling authentic and innovative stories that transform brand perception and create concrete results for our clients.