ABOUT US
What does a brand consultant really do?
One thing is value and another is the perception of value.
A brand is a body. A symbolic field. A drift of pragmatics.We work in the indelible space of language, where ideas gain scent, pulse, and echo. We design to connect — not to “show off”. We rewrite the magnetic field between what a brand is and what the world feels. And then we let the law of attraction do its work.
What is brand consulting? It's the engineering of symbols. Creative structure applied to the Market. Emotional strategy on a global scale. Compositions of meaning and perception. Perception isn’t a detail. It’s power. Whoever shapes it, shapes reality. That’s the sharp beauty of marketing.
Explore our expertise in brands, marketing strategy and design
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1
Brand Consulting
Everyone says they build brands. We prefer to ask, “What does your brand want to be when it grows up?” Because that’s the core: what your brand is, what it wants to become, and what the world needs to feel about it.
Brand consulting is always an inside-out analysis, which is why we work with strategy, language, symbolic structure and positioning. But we don’t just shape identity. We build emotional, cultural and perceptual coherence. We build bridges between the brand and the world.
2
Marketing Strategy
An idea means nothing if it doesn’t know where it’s going. Our strategic approach starts with clarity: who the stakeholders are, what drives the market, and where the points of tension and opportunity are. We don’t jump into solutions before mapping the terrain.
We analyse audience, behaviour, context, channels, and culture. Before we communicate, we read. Only then do we translate a promising idea into a lucid plan, a lucid plan into concrete action, and concrete action into measurable outcomes.
3
Graphic Design
Design is not noise. It’s silence drawn with intention. Every line has a reason. Every margin follows a logic. Every composition comes from restraint, not excess. There is rigour, not rigidity.
Graphic design works with invisible grids, subtle weight, essential geometry. Because beauty doesn’t impose, it emerges from precision. Whether digital, print or spatial, design is the art of showing only what needs to be there. Nothing more. And that is everything.
4
Brand Voice
The work starts before the writing: observing closely, sensing the rhythm, understanding the brand’s role in the world and the value it has to offer. Finding a brand’s voice isn’t about inventing it — it’s about listening. Every brand has its own sonic field, even before it speaks. At Marabunta, we tune into that frequency and translate it into structure: tone, vocabulary, cadence, intention. Because style is identity, and when the voice is right, it comes through naturally. It simply sounds like what it truly is.
5
Prompt Engineering
A prompt is a choice. A hypothesis about the world. Behind every question posed to a LLM, there’s an intention and a point of view. Prompt engineering is a form of verbal construction: structural, intentional, almost imperceptible.
But a good prompt is like poetry for machines. It’s not magic. It’s not luck. It’s the structure behind the spark. Because when human associative thinking meets generative processing, we don’t automate — we co-create.
6
Research and Development
Research is imagination with a method. Some call it R&D. We call it purpose — the drive to test, challenge, and stretch what doesn’t exist yet. We work where language, technology and design intersect, but it’s through the interplay between them that ideas and futures emerge.
We prototype interactions, test narratives, and build tools made for challenges no one had framed yet. Not to stay ahead of the curve, but to decide when and why to bend it toward new and unexplored worlds.
Success faces risk, truth and history
Strategy
Strategy starts with clarity. It requires competitive analysis, stakeholder mapping, behavioural segmentation and defined KPIs, not as formalities, but as tools for orientation. Indicators are not conclusions. Without interpretation, they mislead. Data doesn’t speak, it waits to be translated.
Diagnosis, to be of any use, must become structure. And structure, action. Strategy is not about motion. It’s about direction.
Creativity
Creating is not distraction, it’s attention. It doesn’t begin with a brilliant idea. It begins with listening. Creativity is moving through the world with sharpened perception, disrupting the predictable flow of things. It’s not about style. It’s about vision. It’s the balance between risk and discernment; a mystery of intuition and method, of art and science. Something singular. It’s not about inventing forms. It’s about seeing into things.
Creating doesn’t decorate the world — it expands it. It resists the rush to seem creative. Creativity isn’t something to chase. It’s something to let in. And once it’s in, it changes how everything is seen.
Human Touch
The nature of human connection is often mysterious, even in branding. What truly touches the heart? Is it stories and interactions that feel personal and genuine? Or messages that quietly speak to our core values? Brand voice is about creating a sense of belonging — making each person feel at home. And yes, home is where the heart is. We belong. We rest.
That’s the kind of brand we care for — the one that feels like our own place. A brand that feels like it belongs to us, because we belong in it.
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